做公益营销就是要“赢心”,赢得消费者的心,品牌便就胜出,否则,只有淘汰出局。如今的经济已经进入了一个全球化竞争的时期,企业必须抛开单纯为销售而销售的行为,从消费者的心智出发,搭建一个能让消费者认同并且具有社会公信背景的平台,实施人性化的营销活动,这种行为便是“公益 To do philanthropy marketing is to “win the heart”, win the hearts of consumers, the brand will win, otherwise, only eliminated. Nowadays, the economy has entered a period of global competition. Enterprises must abandon the sale of sales only, start from the consumer’s mind, build a platform that allows consumers to identify and have a social credibility background, implement humane Marketing activities, this behavior is "public welfare