如果从一个观察者的角度去看2013,我个人觉得这一年中国酒业最大的变化其实是酒企业开始在一定程度上重视消费者需求了。这一年,腰部产区、电子商务、时尚白酒、精品酒庄……酒企和经销商的变化基本都是围绕满足消费者需求这个基本的商业原则在做。过去几年,中国酒业总以为自己处在浪潮之巅,其实是处在泡沫之巅而不自知。酒企业压根没有真正去考虑过消费者的需求——对他们的合作伙伴经销商们同样如此。表面看来,无论是什么原因导致了这种改变,这都是一个非常大的进步。但,我们真的变了吗? If you look at 2013 from an observer’s point of view, I personally think that the biggest change in China’s liquor business this year is actually that wine companies started to attach some importance to consumer demand. This year, the waist area, e-commerce, fashion liquor, boutique winery ... Wine companies and distributors are basically changing the basic business principles to meet consumer demand is doing. In the past few years, China’s wine industry always thought that it was at the top of the wave, in fact, it was at the top of the bubble without realizing it. Wine companies do not really consider the needs of consumers - the same for their partner distributors. On the face of it, no matter what causes the change, it is a very big step forward. But have we really changed?