当今社会的媒体传播正处在一个高速发展的时期。随着传统媒体日益受到新媒体的影响和冲击,媒体传播在内容热点、传播媒介和技术手段上都有了巨大的改变。这种变化,不仅影响着社会文明和文化大环境的建设,同时也对博物馆、美术馆等专业性公共艺术机构在公众传播等方面提出了新的要求。如今的媒体能够快速反映公众对艺术的需求,引导公众心理、公众的注意力,甚至成为能够左右社会舆论的主导力量。可以说媒体正日渐成为美术馆与公众之 Media communication in today’s society is in a period of rapid development. With the increasing influence and impact of traditional media on new media, media communication has undergone tremendous changes in content hotspots, media and technical means. This change not only affects the construction of social civilization and cultural environment, but also sets new demands on the public dissemination of specialized public art institutions such as museums and art galleries. Today’s media can quickly reflect the public’s demand for the arts, guide the public psychology and the public’s attention, and even become the leading force that can influence the social media. It can be said that the media is becoming an art museum and the public