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中国传统吉祥纹能够传达一定的文化信息及社会属性,传达人们对吉祥幸福的渴望,符合包装设计图形语言的含义。本文从中国传统吉祥纹的发展历史谈起,结合其发展特征及思想文化底蕴,论述传统吉祥纹在包装设计中的表现手法及应用。
Traditional Chinese auspicious patterns can convey certain cultural information and social attributes, and convey the desire of people for auspicious happiness, which is in line with the meaning of packaging design graphic language. This article starts with the history of the development of traditional auspicious patterns in China, and combines the characteristics of its development with the ideological and cultural background to expound the expression techniques and applications of traditional auspicious patterns in packaging design.