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江西的红色旅游文化源远流长,以丰复的历史文化色彩为主加上先辈们所传承的精神色彩,形成独特的江西红色旅游文化。也是旅游文化的里程碑,但是随着时代的不断发展,传统的旅游文化已经满足不了消费者,红色旅游文化也出现了很多问题,比如缺少娱乐和互动,主体单一,宣传力度不够等问题,导致江西红色旅游文化逐渐的淡出人们的眼界。所以我们需要利用新媒体这个新型的传播平台,塑造一个全新的红色旅游文化品牌。提升江西旅游经济产业。这也是推动江西红色旅游发展的重要力量。
Jiangxi’s red tourism culture goes back to ancient times, focusing on Fengfu’s historical and cultural colors and the spiritual heritage inherited from the ancestors, thus forming a distinctive Jiangxi red tourism culture. But also a milestone of tourism culture. However, with the continuous development of the times, the traditional tourism culture can not satisfy the consumers. There are also many problems in the red tourism culture, such as the lack of entertainment and interaction, single subject, lack of propaganda and so on, Red tourism culture gradually fade people’s horizons. Therefore, we need to make use of this new media platform for new media to create a brand new red tourism culture. Promote Jiangxi tourism economy industry. This is also an important force to promote the development of Jiangxi’s red tourism.