本文通过对西安人才市场及高职学生实习单位的调研,了解到各类企业对具有市场营销专业的复合型高职人才需求量只增不减。因此,学生在顶岗实习前的校内实训的扎实性决定了学生进入用人单位的竞争力。本文旨在研究高职院校校内课程实训项目体系,给学生提供一个校内实践平台,为社会培养更多的高技能复合型人才。 This article through the Xi’an talent market and internships in higher vocational students research, learned that all types of enterprises with a marketing professional composite high-level talent demand only increased unabated. Therefore, students in the internship practice before the on-campus training determines the competitiveness of students entering the employer. The purpose of this paper is to study the system of training courses in higher vocational colleges, to provide students with a practical platform in school and to cultivate more high-skilled and complex talents for the society.