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精彩观点： 最成功的媒体发展模式应该是将IT技术和内容制造完美地结合在一起。 未来3～5年内，内容制造商想在互联网上找到赢利模式基本不可能。 如何将非常好的文化内容跟网络和手机对接？ 如果没有把你的渠道理顺，那么你的企业就会永远被市场边缘化。特别是产业链和价 值链的脱节，使得渠道的作用显得更加重要。 技术、内容和渠道三者结合得越好的产业，就是越有市场价值的产业。 成功的价值链模式应该是每个环节的存在都能为其它的环节增加利润。 内容是信息网络生成和发展的基础。 产业链没有问题，是价值链存在问题。 网络音视频的发展存在政策、版权、运营模式等诸多问题。 网络传播规模不断增加，但是整个传播市场的利润在不断下降。 互联网免费的特性是不可逆转的，想在网络上找到利润，只能重新建立价值链。 对传统媒体进行重新加工，然后再传输给网络用户。
Wonderful view: The most successful mode of media development should be the perfect combination of IT technology and content manufacturing. The next 3 to 5 years, content makers want to find a profit model on the Internet is basically impossible. How to connect very good cultural contents with internet and mobile phone? If you do not streamline your channels, then your business will always be marginalized by the market. In particular, the disjunction between the industrial chain and the value chain makes the role of the channel even more important. The better combination of technology, content and channels is the more valuable market. The successful value chain model should be that each link exists for the other links to increase profits. Content is the foundation of information network generation and development. There is no problem in the industrial chain, there is a problem in the value chain. Network audio and video development there are many issues such as policy, copyright, operating mode. The scale of Internet transmission is constantly increasing, but the profits of the entire media market are declining. The free features of the Internet are irreversible and want to find profits on the Internet, only to re-establish the value chain. Traditional media are reprocessed and then transmitted to network users.