我们将“当前一份工作与后一份工作所属的组织、职业和行业不一致”称为职业生涯路径替代。本研究在对35位资深营销人员的职业历程访谈的基础上,借助于质性研究Nvivo8分析软件,分析了73次职业路径替代的原因、条件及其所做的努力,并进一步根据其工作转移的类型进行深度分析。研究结论显示路径替代的离职原因、具备条件和个人努力具有独特性。 We will replace “the current job with the organization, profession and industry to which the last job belongs” as a substitute for a career path. Based on the interviews with 35 senior marketing staff, this study analyzed the reasons, conditions and efforts of 73 professional path replacements with the aid of qualitative research Nvivo8 analysis software, and further based on its work transfer Depth analysis of the type of. The conclusion of the study shows that the reason for the departure of the alternative route, the conditionality and the personal effort are unique.