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标准化是强化行业管理、规范市场行为的有效有段,也是推动旅行社行业加速发展的动力。标准的贯彻实施将有利于旅行社服务质量的进一步提升,对旅行社企业参与市场竞争、实现可持续性发展有着积极作用。本文通过比较国内外旅行社标准化发展的现状,提出旅行社实施标准化建设的基本思路与对策,以期为旅行社行业开展标准化建设提供有效借鉴。
Standardization is to strengthen the management of the industry, regulate the market behavior is effective segment, but also to promote the travel industry to accelerate the development momentum. The implementation of the standard will be conducive to the further improvement of the service quality of travel agencies, which will play an active role in participating in market competition and achieving sustainable development of travel agencies. By comparing the current situation of the standardization development of travel agencies at home and abroad, this paper puts forward the basic ideas and countermeasures for the implementation of standardization of travel agencies in order to provide an effective reference for the development of standardization in the travel agency industry.