现代媒介文化是工业化的,需要市场,需要满足个人的瞬间娱乐。媒介的本质意义是提升一种有现实性、有效、客观、有交换功能的文化。利用现代信息手段的远距离传播助长和培育了一种非大众化的主体性的传播交换能力和文化适应能力,因为受众以个体方式参与而产生的媒介走向非大众化或个人化带来更多个体选择的可能,从而扩大了媒介的社会整合能力,个人有更多的机会来社会性地认识自己,在媒介中寻找他的期待和欲望。九十 Modern media culture is industrialized, needs the market, needs to meet personal moments of entertainment. The essential meaning of media is to promote a culture that is realistic, effective, objective and exchangeable. The long-distance dissemination using modern information tools has fostered and fostered a non-popular subjectivity in the ability of communication and cultural adaptation as the mediums generated by the participation of individuals through individual means have become less popular or personalized, resulting in more individual choices Thus expanding the capacity of the media to integrate socially. Individuals have more opportunities to socialize themselves and seek his expectations and desires in the media. ninety