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随着经济的发展,人们对商业购物环境提出了越来越高的要求。完善的导向系统设计不仅给消费者在商场中带来便利,创造人性化的消费购物环境,它更集功能性与艺术性于一体,提升企业的整体形象。本文通过对购物商场城的系统分析,解析新的导向系统在购物商场这一特定空间中如何设计和应用,以达到功能性与艺术性完美结合。对新的导向系统的功能性、识别性、整体性、艺术性等设计原则进行了探讨。
With the economic development, people have set higher and higher requirements on the commercial shopping environment. Improve the guidance system design not only to consumers in the mall to bring convenience to create a humane consumer shopping environment, it is more functional and artistic in one to enhance the overall image of the enterprise. Through the systematic analysis of shopping mall city, this paper analyzes how the new guidance system is designed and applied in this particular space of shopping mall to achieve the perfect combination of functionality and artistry. The design principles of functionality, identification, integrity and artistry of the new guidance system are discussed.