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随着信息技术的发展和互联网的普及,中国的电子商务发展十分迅速,电子商务网站作为连接电子商务企业和用户的媒介,其质量成为决定电商企业成败的重要因素。用户对于电子商务网站的接受研究越来越受到理论界和企业界的重视,然而目前对电子商务用户接受理论的研究较少。通关用户接受模型可以可以检验网上购买用户对于电子商务网站的接受程度。
With the development of information technology and the popularization of the Internet, the development of e-commerce in China is very rapid. As the medium connecting e-commerce enterprises and users, e-commerce websites have become an important factor in determining the success or failure of e-commerce enterprises. User acceptance of e-commerce sites more and more attention by theorists and business community, however, the current e-commerce user acceptance theory less. Customs clearance user acceptance model can test the acceptance of online shopping users for e-commerce sites.