情人节——意味着世界需要运送数以千万计支的玫瑰。汉莎货运公司估计在2012年的情人节前夕运输了超过3000万支的玫瑰,相当于1100吨的重量,或需要13架MD-11全货机才能运输完毕。公司需要增加航班,从哥伦比亚、厄瓜多尔和肯尼亚运输鲜切花至法兰克福和阿姆斯特丹,满足情人节期间突然增加的需求。鲜切花供应链需要的是速度——生长在肯尼亚高地接受阳光 Valentine’s Day - means the world needs to transport tens of millions of roses. Lufthansa Cargo estimates that more than 30 million roses, equivalent to 1,100 tons of weight, or 13 MD-11 freighters would have been delivered on Valentine’s Day 2012. Companies need additional flights to transport fresh cut flowers from Colombia, Ecuador and Kenya to Frankfurt and Amsterdam to meet the sudden increase in demand during Valentine’s Day. Cut flowers supply chain is the need for speed - growth in the highlands of Kenya to accept the sun