公益广告在人们的印象中要么是语重心长的劝说,要么是使人猛醒的警示,反正都是一些严肃、沉重的话题,好像跟幽默永不沾边。其实,严肃的主题不必“皱着眉头”去做,可以寓庄与谐,幽默地表达出来,即运用轻松愉快的方式来表达严肃的主题和意向。幽默作为智慧的结晶,既是一种创意方 Public service ads in the people’s minds are either hard-hearted persuasion, or wake-up alert, anyway, are some serious and heavy topics, as if with the humor never detached edge. In fact, serious topics do not have to “frown” to do, can be harmonious and humorous expression, that is, in a relaxed and happy way to express serious themes and intentions. As a crystallization of wisdom, humor is both a creative party