通过对包装外表装潢、内外造型的整体分析,提出从语义学的角度来探讨如何将消费者使用商品过程中的首个接触部位,即包装开启部位的空间形态赋予语言含意,将商品信息和文化更充分有效地传达给消费者,打破目前包装仅靠文字、图形和色彩等外表装潢来传达商品信息的思维定势,拓展包装传达信息的渠道,提高商品销售和企业的市场竞争力。 Through the overall analysis of packaging appearance and interior and exterior modeling, this paper proposes that from the perspective of semantics, it discusses how to impose the language meanings on the first contact area of ​​consumers in the process of using goods, that is, the spatial form of packaging opening parts, and the product information and culture More fully and effectively convey to consumers, break the current packaging text, graphics and colors and other exterior decoration to convey the thinking of product information, packaging and information channels to expand channels to improve product sales and market competitiveness of enterprises.