随着新技术突飞猛进地发展,传媒业酝酿着一场深刻的变革。为了解决发展中存在的问题,规范并推动传媒产业的进程,国家有关新媒体的政策逐步跟进,日趋明朗。内容分类监管新媒体为内容资源提供了更为多样化的传播渠道,其中,既包括传统媒体内容在新媒体平台上的二次传播,也包括内容提供商甚至受众个人为新媒体量身打造的新内容。为了对纷繁复杂的新媒体内容规范管理,一系列政策陆续出台。1.数字付费频道数字付费频道从开始申办到播出,都要经过严格的内容审查。2005年7月4日,广电总局《关于加强广播电视有线数字 With the rapid development of new technologies, the media industry is brewing a profound change. In order to solve the problems in development and to standardize and promote the progress of the media industry, the state’s policies on new media are gradually being followed up and become increasingly clear. Content Classification Regulation of new media for content resources to provide a more diversified channels of communication, which includes both traditional media content in the new media platform for secondary broadcast, but also content providers and even individual audience for the new media tailored New content. In order to standardize the management of complicated new media content, a series of policies have been promulgated one after another. 1. Digital pay-channel digital pay-channel from the bid to host the broadcast, have to undergo a rigorous content review. July 4, 2005, SARFT "on strengthening radio and television cable figures