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本文以美学的视角,结合美学理论和原理,探索政府形象的美学意蕴。政府形象美学意蕴的构建,要求政府需充分认识政府形象所包涵的政治性、艺术性、形式性和沟通性四个特征,按照美的规律和公众的审美需求进行政府形象的审美创造。充分发挥政府形象的审美教育功能,不断完善政府的行政人格。
This article explores the aesthetic implications of the government image from the perspective of aesthetics and the aesthetic theory and principle. The construction of the aesthetic image of the government image requires that the government fully understand the four characteristics of the political, artistic, formal and communication embodied in the government image, and create the aesthetic image of the government image in accordance with the law of beauty and the public’s aesthetic needs. Give full play to the aesthetic image of the government education function, and constantly improve the government’s administrative personality.