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市场营销这门学科具有实践性强和应用性强的特点,要使抽象的理论变得形象化和具体化就要在教学中运用大量的案例并且要通过对案例的具体分析进而提升学生的专业能力水平。案例教学法之所以成为市场营销教学中的重要方法之一是因为它越来越被重视。本文主要讲的是从市场营销教学中运用案例教学法来对市场行销教学中需要加以注意和强化的问题。
The discipline of marketing has the characteristics of practicality and applicability. To make the abstract theory vivid and specific, it is necessary to apply a large number of cases in teaching and to improve students’ professionalism through the concrete analysis of cases Ability level One of the important ways in which case teaching has become marketing teaching is because it is gaining more and more attention. This article focuses on the application of case teaching from the marketing teaching to the issues that need to be noticed and strengthened in the marketing of marketing.