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大众汽车在华宣布了总计达38万台的DSG召回行动,这并非一个句号,而是省略号。我们看到这一旷日持久的纠纷背后是复杂程度令人咋舌的技术困难。消费者的问题能否通过一次召回得到彻底解决,还有待时间来回答。对跨国企业大众汽车来讲,DSG并非孤立事件,长期以来,大众汽车的头顶始终站着两只怪兽:一只怀揣世界第一的雄伟蓝图,渴望销售奇迹;另一只则在技术转变为利润的时
Volkswagen announced a total of 380,000 units in China DSG recall action, this is not a full stop, but the ellipsis. What we see behind this protracted dispute is the staggering complexity of technical difficulties. Whether the consumer’s problem can be completely solved by a recall, it still needs time to answer. DSG is not an isolated event for multinational Volkswagen. For a long time, Volkswagen has always stood two monsters on top of its head: a majestic blueprint carrying the world’s best, longing for sales miracles; and the other turning technology into profit When