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人类的交流方式似乎又回到了手工作坊时代,人们不再进入大超市,而是不停地推开门走进一个一个小商铺。英剧《黑镜》第二季第三集《沃尔多一刻》,讲述了一档深夜喜剧栏目里,一只名为沃尔多的虚拟蓝熊。这个卡通形象出言不逊、动作夸张,拿名人开涮、嘲笑流行,甚至直接爆粗口以表达对社会的不满。它是如此受欢迎,以至于最后以虚拟身份参加国会竞选。而这只蓝熊的幕后制作,只有一名编导和一位配音演员而已。这样的科幻故事,并非不可能发生。批评家和消极论者谈论传统媒体即将死亡已经成为一种周期性时尚。而越来越多的人正在利用技术创造的新规则,打造个人媒体。这批人里,有前传统媒体从业者、对技术抱有天然好奇心的互联网人士,或是具有独特创造力的普通人。自媒体正在成为一种超越组织、具有颠覆力量的新型表达方式。
It seems that human communication has returned to the era of hand-workshop where people no longer enter big supermarkets, but keep pushing open the door and into a small shop. English drama “black mirror” third quarter of the second quarter “Waldo moment,” tells the story of a midnight comedy column, a virtual Wal-Mart named Blue Bear. This cartoons image outspoken, exaggerated action, take celebrity rinse, ridicule popular, and even directly foul language to express their dissatisfaction with the community. It is so popular that it eventually fought for congressional candidacy. Behind the scenes, the Blue Bear has only one director and a voice actor. This kind of science fiction story is not impossible. Critics and negative commentators talking about the impending death of traditional media have become a cyclical fashion. And more and more people are using the new rules created by technology to create personal media. Among these people are former traditional media practitioners, Internet users with natural curiosity about technology, or ordinary people with unique creativity. Self-media is becoming a new expression of overthrowing organization and subversive power.