今天,全球都已进入真正意义上的传媒政治时代、领导者平民时代和行政包装时代。①新闻发言人的现场表现,经过媒介传播便会产生强化、放大、引导和驱动的作用,会影响公众对其所代表机构和部门的观感和判断,从而形成强大的舆论力量。应 Today, the world has entered a real era of media politics, leaders of civilians and administrative packaging era. ① The performance of the press spokesman will have the effect of strengthening, amplifying, guiding and driving through the media. It will affect the public’s perceptions and judgments on the agencies and departments they represent, thus forming a powerful public opinion force. should