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借助信息技术。美国老太太企业迪吉多公司因每天亏损约300万美元,经营成本也高于对手,1994年该公司整顿组织结构,裁减数百名维修部业务员。这些员工离职后,迪吉多不得不为大客户重新调派业务员,但对小客户则没有事先通知便改由经销商提供维修服务。结果公司与客户间的联系陷于支离破碎,不少客户转向其对手IBM和惠普求助,连经销商也抱怨迪吉
With information technology. The old American company Dicdo lost about $3 million a day and its operating costs were higher than its rivals. In 1994, the company reorganized its organizational structure and cut hundreds of maintenance personnel. After these employees left their jobs, Dickey had to redeploy salesmen for major customers, but the small customers were changed to dealers to provide maintenance services without prior notice. As a result, the relationship between the company and its customers was fragmented. Many customers turned to their rivals IBM and Hewlett-Packard for help. Even dealers complained about Dickie.