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随着市场化进程的不断推进,特别是加入WTO以来,经济全球化的趋势愈演愈烈,在激烈的竞争中企业的生存环境日益严峻,企业为了能够生存发展,依靠的不仅仅是硬指标的优势,还需要比拼软实力——企业文化。在现代企业中,企业文化是企业管理的宝贵财富,企业文化的优劣,关系到企业的兴衰和经营的成败,通过企业文化建设、企业理念的营造来增强企业的核心竞争力,已经引起我国企业界越来越多人士的关注。最近十余年的发展,我国的民营企业蓬勃发展,与具有优势资源的国企不同,它们的竞争环境也更为恶劣,因此相对于国有企业,民营企业的管理者自然更加注重自身企业文化的建设;反观之国有企业,习惯了体制上的优势因素,竞争的压力小,往往容易忽略企业的文化建设。一旦垄断优势被打破,那么国有企业势必进入衰退区间,因此推动国有企业的文化建设势在必行。
With the advancing marketization process, especially since China joined the WTO, the trend of economic globalization intensified. In the fierce competition, the living environment of enterprises is more and more serious. In order to be able to survive and develop, enterprises rely on not only the advantages of hard targets but also Need to spell soft power - corporate culture. In modern enterprises, corporate culture is the valuable asset of business management, corporate culture, the pros and cons, relates to the rise and fall of the business and the success or failure of the business through the building of enterprise culture, business philosophy to create to enhance the core competitiveness of enterprises has caused China More and more people in business concern. In recent ten years of development, the private-owned enterprises in our country have developed vigorously. Different from state-owned enterprises that have superior resources, their competitive environment is even worse. Therefore, compared with state-owned enterprises, managers of private-owned enterprises naturally pay more attention to the construction of their own corporate culture In contrast, state-owned enterprises, accustomed to the advantages of the system, the pressure of competition is small, often easy to ignore the corporate culture. Once the monopoly advantage is broken, the state-owned enterprises are bound to enter the recession zone. Therefore, promoting the cultural construction of state-owned enterprises is imperative.