作为这届论坛的主席,我非常高兴地见到这么多的管理英才专家。去年我在第二届论坛上说过,希望每届论坛都有所进步,都要办出特色,要有新的思路、新的突破。这一届论坛的特色很明显。突出品牌管理国际化的主题品牌管理国际化,这是我国在加入WTO后,迅速而严峻的提到我国各行各业各种所有制企业面前的课题。现在我们的企业既要参与国内市场的竞争,又要参与世界市场的竞争,在双重竞争的环境中,管理越来越显示出它的重要性。在诸多方面的管理中,品牌管理有着极为重要的地位,品牌也已经成为企业资产的一个 As the chairman of this forum, I am very pleased to see so many management professionals. Last year, I said at the second forum that I hope every forum will make progress and that we must develop characteristics, new ideas, and new breakthroughs. The characteristics of this forum are obvious. Highlighting the internationalization of brand management, the theme of international brand management, this is China’s accession to the WTO, the rapid and severe mention of all kinds of enterprises in all walks of life in China in front of the subject. Now our company must not only participate in the competition in the domestic market, but also participate in the competition in the world market. In the dual-competition environment, management has more and more demonstrated its importance. In many aspects of management, brand management has a very important position, the brand has also become a corporate asset