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近年来,传统广播的两个主要问题日益突出:一是内容问题,广播电台普遍存在为了商业利益而轻视节目质量;二是技术问题,靠发射塔传播的传统广播只能覆盖较小的区域。传统广播所暴露的问题正是卫星广播的商机所在。
In recent years, the two major issues of traditional broadcasting have become increasingly prominent. The first is the content issue. Radio stations are generally prejudiced for the sake of commercial interests and the quality of programs. The second is technical issues. Traditional broadcasting spread by transmitting towers can only cover smaller areas. The problem exposed by traditional broadcasting is exactly where the business opportunities for satellite broadcasting lie.