随着我国奢侈品市场的发展,越来越多的中国人开始关注奢侈品,由于中国人的等级观念强烈,本文提出奢侈品品级概念,并基于奢侈品感知价值、消费者效用价值理论等方面研究成果以及相应的问卷访谈基础上,建立了奢侈品品级驱动模型。 With the development of China’s luxury market, more and more Chinese are beginning to pay attention to luxury goods. Due to the strong hierarchical concept of the Chinese people, this article proposes the concept of luxury goods grade, and based on the perceived value of luxury goods and consumer utility theory Research results and the corresponding questionnaire interviews, based on the establishment of a luxury grade driven model.