社会形象,顾名思义就是指人们通过视、听、触等感官感觉对某一社会角色产生的整体印象。电视新闻记者作为特殊的社会角色,担负党政喉舌,群众声音的角色。人们对记者是一个整体的概念,而不是单个人物存在。因此,新闻记者在从事新闻工作时责任重大,新闻记者的言谈举止和扮演的角色直接影响受众对电视台甚至社会舆论的看法。 Social image, as its name implies, refers to the overall impression that people have on a social role through sensory, visual, and sensory perceptions. As a special social role, television journalists take on the role of Party and government mouthpieces and mass voices. People are journalists as a whole concept, not as a single person. Therefore, journalists have a great responsibility in journalism, the behavior of journalists and the role played by journalists have a direct impact on audience’s opinions on television stations and even public opinions.