时代在进步社会在变化,人们对旅游的体验也在变化,不在单纯是商家给什么路线、哪些景点、哪些购物场所、客户就去哪些景点,就去那里观光购物,可以说旅游者的眼界不再是对没去过的景点从商家描述旅游景点优点来判断好坏,随着计算机互联网的普及,很多年龄大的叔叔阿姨还有儿童都能灵活自如的玩转互联网旅游信息,通过互联网搜索旅游景点、购物、享受体验网络时代带来的全新感官与自主多元化的体验,旅游者由被动者转变为主导者,因此,本篇文章主要研究旅游消费者消费行为、消费方式、消费层次和消费心理的研究。 Times are changing in the progress of the community, people’s experience of tourism is changing, not just what business to the line, what attractions, shopping places, customers go to what attractions, where to go sightseeing shopping, tourists can be said that the horizons do not And then to the attractions that have not been from the business to describe the advantages of tourist attractions to judge the good and bad, with the popularity of computer Internet, many older aunts and children have the flexibility to play freely Internet travel information, search the Internet travel Attractions, shopping, enjoy the experience of the new era of the Internet era of autonomy and diversification of experience, tourists from passive to dominant change, therefore, this article focuses on the travel consumer spending behavior, consumption patterns, consumption levels and consumption Psychological research.