当前,我国的经济实力不断提升,市场经济进一步深化,国际交流越来越频繁,外国读者想了解中国的渴望越来越强烈。然而,中国出版业要想“走出去”依然面临着种种挑战,如何创新“走出去”出版模式,拓展传输渠道,提高书籍质量,在时代背景下加大出版“走出去”工作,提高中国文化国际知名度,加强中国国家话语权,这是目前出版业亟需解决的议题。 At present, the economic strength of our country is constantly improving. The market economy is further deepened and international exchanges are becoming more frequent. The desire of foreign readers to understand China is getting stronger and stronger. However, the publishing industry in China still faces various challenges in its pursuit of “going global.” How to innovate the “going out” publishing mode, expand the transmission channels and improve the quality of books, and increase publication in the context of the times. "Work to raise the international visibility of Chinese culture and strengthen China’s national discourse, which is currently the publishing industry need to be addressed.