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几乎没人能否认,中国饮料市场上汹涌的是“美国潮”。“可口可乐”、“百事可乐”、“芬达”、“雪碧”……几乎充斥了中国的每个角落。相比之下,我们自己的饮料企业就相形见拙了。可口可乐公司年产量达到2450万吨,而目前我们国内年产量最大的饮料企业娃哈哈年产量仅为93万吨。“内战”尚且不行,入世后的“国际战”恐怕更不行。
Almost no one can deny that the surging US beverage market is “the United States tide.” “Coca-Cola”, “Pepsi”, “Fanta”, “Sprite” ... almost filled every corner of China. In contrast, our own beverage companies pale in comparison. The annual output of Coca-Cola Company reached 24,500,000 tons. At present, the annual output of Wahaha, the largest beverage company in China, is only 930,000 tons. The “Civil War” is not enough, and the “International War” after China’s accession to the WTO will probably not work.