几位经济学家论述转型期我国社会经济热点和难点问题的《中国经济大裂变》(广东经济出版社出版),成为去年底以来国内书市的热门书。该书荣登’96广东十大粤版书和经济类十大精品书光荣榜。演讲报告是《中国经济大裂变》一书化高深为通俗的桥梁。编者尤其注重“原汁原味”,再现讲演时真实感人的现场氛围,读来使人感到亲切而新鲜,增强了可读性。而最重要的是讲演的几位中青年经济学家都是近年来国内经济学界的活跃分子,观念新,观点精。他们最有创意的是采取“书先读,款后付;不满意,可退还”的推销方式。他们意识到该书的主要市场是在文化层次较高的各级政府机关干部和大专院校师生中间,所以有目的地选择 Several economists discussed the “Great Crack in China’s Economy” (published by Guangdong Economic Publishing House), a hot book in the domestic book market since the end of last year, on China’s social and economic hot spots and difficulties in transition. The book topped ’96 Guangdong Top Ten Guangdong version of the book and economy top ten Hall of Fame Hall of Fame. The speech report is a bridge between the book of “Great Economic Reverberations in China” and its popularity. In particular, the editors focus on “authentic”, reproduce the real touching atmosphere of the speech, read to make people feel warm and fresh, enhanced readability. And most importantly, several middle-aged and young economists who are speeches are all activists in the domestic economic field in recent years. They have a new concept and a good viewpoint. Most creative of them is to take the “book first read, pay after the payment; not satisfied, can be returned” marketing. They realized that the main market for the book was among middle-class teachers and students of government agencies at all levels of government with higher levels of culture. Therefore, they chose purposefully