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广告是一种最常见的推销手段。通过广告的宣传,商家可以将商品的特点、用处等信息传达给消费者,激发消费者的购买欲望,随着经济一体化的发展,国与国之间的交流日益频繁,商品贸易也日渐增多,广告语的翻译也尤为突出。高质量的广告语翻译不仅能够传达原文的信息,还能够增强翻译的效果。
Advertising is one of the most common marketing tools. Through advertising, merchants can convey the characteristics and usefulness of goods to consumers and stimulate consumers’ desire to purchase. With the development of economic integration, exchanges between countries are becoming more frequent and commodity trade is also increasing day by day. Advertising is also particularly prominent translation. High quality advertising language translation can not only convey the original information, but also can enhance the translation effect.