消费心理学是高等院校经管类专业的一门必修课程,也是一门实用性极强的学科。鉴于当前学生心理学知识基础薄弱,学生学习起来普遍主动性不够,传统的教学手段不能激发学生的学习热情。这就需要我们认真思考,探索新途径、新方法,从而推动消费心理学课程教学的改革以期得到良好的教学效果。 Consumer psychology is a compulsory course for the economics and management majors of colleges and universities, and it is also a highly practical subject. In view of the current weak foundation of student psychology knowledge, the students’ general initiative to learn is not enough, the traditional teaching methods can not stimulate students’ enthusiasm for learning. This requires us to seriously think about, explore new ways and new methods, so as to promote the reform of consumer psychology curriculum teaching in order to obtain a good teaching effect.