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视觉传达设计不但有着悠久的历史,而且也呈现出崭新的设计理念,其表达的艺术形式也发生了飞跃。从人类的文明时代开始,视觉传达设计就是一种信息传达手段,并且发展至今,视觉传达技术经历了翻天覆地的变化,并朝着新的方向发展。信息时代的快速发展促使了人们思维方式和思想观念都产生了巨大的飞跃,视觉传达设计也越来越被人们重视。显然,传统视觉传达方式已经不能与时代科学发展相适应。本文从当今信息数字化的时代背景出发,与传统设计作比较,从四个方面阐述了视觉传达设计的发展变化。
Visual communication design not only has a long history, but also presents a new design concept, the expression of the art form has also taken a leap forward. From the beginning of human civilization era, visual communication design is a means of information transmission, and from now on, visual communication technology has undergone tremendous changes and has been moving in a new direction. The rapid development of the information age has led to a tremendous leap in people’s ways of thinking and ideas, and visual communication design has also drawn increasing attention. Obviously, the traditional way of visual communication can no longer adapt to the scientific development of the times. Based on the current background of information digitalization, this paper compares the traditional design with the development of visual communication design from four aspects.