在中国标志设计中,汉字已成为一个重要的构成要素,人们常常借助汉字巧妙构想,为汉语标志设计增色添辉。本文旨在揭示汉字在标志设计中艺术呈现方式,并通过文字符号标志设计在中西方的不同表现,探究差异背后的深层因素。 In Chinese logo design, Chinese characters have become an important component. People often make use of the clever idea of ​​Chinese characters to add color to Chinese logo designs. The purpose of this paper is to reveal the ways in which Chinese characters are presented in the logo design and to explore the different underlying factors behind the differences through the design of the symbolic signs in both China and the West.