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中国生鲜电商市场规模及预期生鲜电商的市场渗透率从最初的不到1%上升至2%~3%,年交易规模超过500亿,预计未来5年可突破千亿规模。消费者经常光顾的生鲜电商网站市场占比从生鲜电商的市场格局来看,我国生鲜电商市场还是处于一个自由竞争的阶段,生鲜产品的市场集中程度较低。从消费者的购买行为来看,我国的生鲜电商市场仍处于初步发展阶段,扩大生鲜电商的普及率,引导消费者养成固定购买的习惯并通过规模效应降低生鲜的销售成本将是未来发展的重点。
Market Size and Expectation of Fresh E-commerce Market in China Market penetration of fresh electricity suppliers has risen from less than 1% to 2% -3% in the first place. The annual trading scale exceeds 50 billion and is expected to exceed 100 billion in the next 5 years. Market share of fresh e-commerce websites frequented by consumers From the perspective of the market structure of fresh e-commerce providers, China’s fresh e-commerce market is still at a stage of free competition with low concentration of fresh products on the market. From the perspective of consumers’ purchasing behavior, the market of fresh electricity suppliers in our country is still at an initial stage of development, expanding the penetration rate of fresh electricity suppliers, guiding consumers to cultivate the habit of fixed purchase and reducing the fresh sales cost through the scale effect Will be the focus of future development.