售后市场前景巨大,如何有效地根据自身产品的特点、客户的市场需求确定售后服务策略,是摆在每个企业面前的一道难题。猴年说猴,有不少售后工程师感慨:售前数钱,售后耍猴。售后工程师像猴子一样既要讨好客户,又要维护企业形象,还要总结市场预期,“猴戏”越来越难唱。产品是有形的服务,服务是无形的产品。对于专用车企业来说,售后创新既是产品功能的补充,又是企业形象的延伸。1售后分类售后工作的首要任务是售后服务。售后服务的目的是为消费者提供 Aftermarket huge market prospects, how to effectively based on the characteristics of their products, customer demand for the market to determine after-sales service strategy is placed in front of each business a problem. Year of the Monkey said the monkey, there are many after-sales engineers feeling: a few dollars before the sale, sale monkey. After-sales engineers, like monkeys, have to please customers, but also to maintain corporate image, but also summary market expectations, “Monkey Show ” more and more difficult to sing. Product is a tangible service, service is an intangible product. For the car companies, after-sales innovation is not only a complement to product features, but also an extension of corporate image. 1 sale classification The first task is the after-sales service. The purpose of service is provided to consumers