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改变分散、小规模、低效率的传统流通模式,建立专业化、信息化、网络化、规模化的现代流通服务模式,成为21世纪中国家电业走出困境的唯一选择。打造基于电子商务的供需链联盟,也成为家电企业赢得竞争、建设现代化、专业化、信息化流通企业集团的必由之路。本文以山东三联集团的实践为例,就电子商务以及信息化供需链联盟的建设,对家电流通业乃至整个中国流通业的革命性影响作了论述。
To change the traditional mode of distribution with small scale and inefficiency and to establish a specialized, informatized, networked and large-scale modern distribution service model has become the only choice for China’s home appliance industry to get out of the predicament in the 21st century. To build e-commerce supply and demand chain alliance has also become the only way for home appliance enterprises to win competition and build modern, specialized and informatized circulation enterprise groups. Taking the practice of Shandong Sanlian Group as an example, this article discusses the revolutionary influence of the circulation of home appliances and even the entire circulation industry in China on the construction of e-commerce and information supply and demand chain alliances.