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编者按移动互联网的发展,让如何通过融合互联网元素进行创新整合营销,赢得新格局下的领先位置,成为传统广播媒体面临的挑战与机遇。2016年中国广播广告资源联合推介大会的召开,看到了广播媒体应对新媒体发展的态度,展示了广播电台如何牵手广告代理商与品牌主进行内容营销,为市场环境与听众结构改变提供通路,推动广播行业聚合发展、打造声音峰会,让广播焕发新生机。
According to the development of the mobile Internet, editors have made it a challenge and opportunity for the traditional broadcasting media to innovate and integrate marketing through the integration of Internet elements and win the leading position under the new pattern. In 2016, the holding of China Radio Advertisement Resource Joint Promotion Conference saw the attitude of broadcast media in response to the development of new media, demonstrated how radio stations marketed the content of advertising agencies and brand owners, provided a channel for changes in the market environment and audience structure, and promoted Aggregation of broadcasting industry development, to create a sound summit, so that radio renewed vitality.