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集成灶于2003年在国内出现,2004年真正投入生产,但这两年,集成灶的消费认知度很低。经过十多年的发展,目前集成灶越来越趋于成熟。对于集成灶产品和行业而言,尽管目前的市场推广和销售环境并不是很好,这两年也有很多企业在退出。但任何产品都有一个认知的过程,目前,在建材市场的人流抽样调查中,已经有5 0%的人知道集成灶产品,也就是说已经有一半要装修的人认识这个产品了。毕竟随着人民生活水平的提高,集成灶作为环保时尚的产品,会越来越受到消费者的喜爱。集成灶与传统灶的消费人群有很大的差异,对企业而言,也
Integrated stove appeared in China in 2003, 2004, really put into production, but these two years, integrated consumer awareness of consumption is very low. After more than ten years of development, the integrated kitchen has become more and more mature. For the integrated kitchen products and industries, although the current marketing and sales environment is not very good, many companies quit in the past two years. However, any product has a cognitive process. At present, about 50% of people in the building materials market have already known the integrated product, which means that half of the people who are already renovating know it. After all, with the improvement of people’s living standards, integrated kitchen as a product of environmental protection and fashion, will be more and more loved by consumers. Integrated consumer groups and traditional stoves have great differences in consumer groups, but also