市场学是适应现代市场经营活动需要而发展起来的一门新兴学科.它以研究市场经销为主,包括产品购销的组织活动,市场变化规律和创造性地满足社会需要,以及满意周到的服务活动.它对于指导社会经济生活和企业的经营管理活动,具有重要的实用价值. 市场学研究环绕一个中心对象-即消费者.它包括现实的消费者和潜在的消费者.研究这些消费者的购买能力、购买模式、购买倾向(动机),购买行为、购买方式、服务要求,以便企业采取相应的策略,尽可能把更多的顾客吸引过来,购买和使用自己的产品和劳务. 市场学有两个明显的特点:一是随着科学技术的发展,市场学与消费经济学、心理学、社会学、计量经济学、商业学、统计学、管理学等学科互相渗透,成为一门联系广泛的边缘学科;二是随着现代市场的发展,市场学成为研究生产资 Market study is a new discipline developed to meet the needs of modern market management activities.It mainly researches the market distribution, including the organizational activities of the purchase and sale of products, the law of the market changes and creatively satisfying the needs of the society, as well as the satisfactory and considerate service activities. It has important practical value to guide the socio-economic life and the operation and management of enterprises.Marketing research centers on a central object - that is, consumers.It includes both real consumers and potential consumers.Study the purchasing power of these consumers , Purchase mode, purchase tendency (motivation), purchase behavior, purchase method and service requirement, so that enterprises can adopt corresponding strategies to attract more customers as much as possible and purchase and use their own products and services.Market has two Obvious characteristics: First, with the development of science and technology, marketing and consumer economics, psychology, sociology, econometrics, business science, statistics, management science and other disciplines infiltrate each other to become a broad-based contact edge Discipline; Second, with the development of the modern market, the market has become a research funding