进入2010年以来,中国的国家公关和国际传播力提升,成为了全社会关注的命题。这一命题的形成,是和国家综合实力的提升与对外交往的要求明显地联系在一起的。实际上,国家公关是一种有明确国家利益指向的公共关系活动。它的主体主要是政府部门或者其委托的相关组织机构,包 Since entering 2010, China’s national public relations and international communication capabilities have become the focus of attention of the whole society. The formation of this proposition is clearly linked with the enhancement of the comprehensive national strength and the requirements of foreign exchanges. In fact, the national public relations is a kind of public relations activities that have a clear national interest. Its main body is mainly government departments or their related organizations and agencies