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【目的/意义】揭示web2.0环境下的高校间信息交流模式与现实世界中的异同,促进高校间的信息交流与知识共享。【方法/过程】针对Web2.0时代的信息交流呈现出的新特点,以高校微博为研究对象,基于关注视角,利用社会网络分析方法,从地理位置、隶属部门和学科类型三个维度分析高校微博关注网络结构,得出不同子群高校的微博信息交流特征。将发文量、粉丝数、关注数作为高校微博用户信息交流行为的表征指标,将其与中心度指标进行相关性分析。【结果/结论】结果表明关注网络中不同身份或地位的高校节点的信息交流特征也存在差异,基于关注关系对高校微博展开的社会网络分析为社交平台用户的信息交流研究提供了新的视角。
[Purpose / Significance] Reveal the similarities and differences in information exchange between universities and colleges in the web2.0 environment and in the real world, and promote information exchange and knowledge sharing among universities. Methods / Procedures Aiming at the new features of information exchange in the Web2.0 era, this paper takes the university microblogging as the research object, and analyzes the three dimensions of geographical information, subordinate departments and subject types based on the perspectives of attention and social network analysis University microblogging attention to the network structure, draw different sub-groups of university microblogging information exchange characteristics. The quantity of sending papers, the number of fans and the number of attentions were taken as the characterization indicators of the information exchange activities of the Weibo users in colleges and universities, and the relevance analysis was made between them and the centerness index. [Results / Conclusions] The results show that there are also differences in the characteristics of information exchange among university nodes concerned with different identities or positions in the network. Based on the concerns, the social network analysis of the university microblog provides a new perspective for the information exchange research of social platform users .