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图形设计有悠久的历史,其内容和形式丰富多彩。图形设计中的广告招贴是工业革命后发展的新形式,在图形设计领域占有十分重要的地位。随着广告招贴设计社会作用的不断扩大,许多大型公司利用广告媒介传播信息,树立”形象”,并作为公司或机构的文化延伸。它不仅丰富了图形设计的内涵,又大大发挥了图形设计的作用,提高了作品的质量。如今,广告招贴设计作为世界各国文化艺术活动的一项重要内容和形式,以其特殊的语言,沟通了世界各国的文化交流。广告招贴中的民族特色,是相对于世界而言的,是一个民族在长期发展中孕育形成的。它由本民族的社会结构、经济生活、自然环境、风俗习惯、艺术传统,尤其是共同的心理状态、审美意识和艺术特点等因素所决定。正是由于众多因素的决定,社会发展到
Graphic design has a long history, its content and form of colorful. Advertising posters in graphic design is a new form of development after the industrial revolution, occupies a very important position in the field of graphic design. As the role of advertising poster design society continues to grow, many large companies use the advertising media to disseminate information, establish “images” and serve as a cultural extension of corporations or institutions. It not only enriches the connotation of graphic design, but also greatly exert the function of graphic design and improve the quality of the artwork. Nowadays, as an important content and form of cultural and art activities in various countries in the world, the design of advertisement posters has communicated the cultural exchanges among countries in the world in its special language. The ethnic characteristics in the advertisement posters are relative to the world and formed by a nation in its long-term development. It is determined by such factors as the social structure, economic life, natural environment, customs and traditions of the nation, the common psychological state, aesthetic awareness and artistic features. It is precisely because of many factors that determine the social development to