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项目式教学模式符合工作过程导向的职业教育观要求,在新课程改革的背景下,各学科都在积极地进行改革,致力于培养应用型、创新型的高级人才。《企业形象设计》作为职业教育课程改革的重要内容,从企业形象设计的学习目标、职业行动领域分析以及设计教学情境的等方面都做出了一定的要求,本文笔者将从传统教学模式存在的问题、项目制教学模式的优势以及项目式教学模式在《企业形象设计》课程中的运用与实践进行详细阐述,以期推动我国的职业教育改革事业的发展。
The project-based teaching mode is in line with the requirements of the work process-oriented vocational education. Under the background of the new curriculum reform, all subjects are actively carrying out reforms aimed at training applied and innovative senior personnel. As an important content of vocational education curriculum reform, “corporate image design” has made certain requirements in terms of learning objectives of corporate image design, field analysis of professional action and design of teaching situations. The author of this article will make suggestions from the traditional teaching mode Problems, the advantages of project-based teaching model and project-based teaching model in the “corporate image design” course in the use and practice of elaboration, with a view to promoting China’s vocational education reform.