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尽管共享经济很热,包括苏宁与阿里这样的行业巨头都形成战略合作,似乎家电渠道商已经进入从争夺市场资源的大战转为用更开放和包容的态度去分享资源进而创造资源的时代。但对处于中间流通环节的家电经销业态,各地市场成熟度不同,自身资源有差异等,在短期内出现真正的线上线下资源共享,并足以颠覆传统经营模式的新商业模式并不现实,资源共享更多的还是体现在战术层面的应用。例如,很多区域经销企业通过多种形式的异业联盟,提升自身的销量。
Although the shared economy is very hot, strategic alliances between Suning and Ali, the industry giants, seem to have taken a turn for the household appliances channel into a time of battle for market resources to share resources and create resources in a more open and inclusive manner. However, it is unrealistic that a new business model with true online and offline sharing in the short term and enough to subvert the traditional business model will be unrealistic for the home appliance distribution business in the middle of circulation, the maturity of different markets around the country, and the differences in its own resources. More to share or reflect the application of the tactical level. For example, many regional distributors promote their own sales through various forms of alien union.