随着Facebook的成功,SNS网站如雨后春笋般冒了出来。最早创立SNS的人,其目的也不外乎是希望通过“熟人的熟人”在网络上进行社交拓展。那么是不是正是因为在帮助人们拓展社交上做出的杰出贡献,SNS热潮才席卷全球呢?本文将借助新近的社会资本理论辅以对人人网的考察回答这个问题。 With Facebook’s success, SNS sites have sprung up. The earliest creation of SNS, its purpose is nothing more than hope that “acquaintances acquaintances ” social development on the network. Is not it just because of the outstanding contributions made in helping people to expand their social life that the SNS boom swept the globe? This article will use the recent theory of social capital, together with the study of Renren, to answer this question.