街上的商店名称以及路牌名,是街头语言的一种表现形式,是社会用语最为广泛的代表,也最能反映社会用语的变化。自改革可开放以来,尤其是中国加入WTO和奥运会的召开,语言的变化也激发了商店名称以及广告语的变化,使之焕发新的生机,呈现出多样化和个性化的特征。因此,对于这些商店名称的变化以及在变化之中所蕴含的语言学奥秘进行探索和研究,是具有一定的价值的。 Street names of shops and street names, is a manifestation of street language is the most widely used social terms on behalf of representatives, but also the best to reflect changes in social terms. Since the reform was liberalized, especially after China’s accession to the WTO and the Olympic Games, language changes have also inspired changes in the names of stores and advertisements, giving it a new vitality and showing diversified and individualized characteristics. Therefore, it is of some value to explore and study the changes of these store names and the mysteries of linguistics contained in the changes.