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本文通过文献回顾法、问卷调查法和数理统计法,对张家口市崇礼县游客参与滑雪运动感知分析,得出结论:来崇礼县参与滑雪运动的游客其主要动机是缓解工作压力、调节精神;加强滑雪场基础设施建设,同时吸引高水平的专业教练员指导游客参加滑雪运动,培训现有的从业人员,提高其服务水平;政府和管理者应该注意开发与保护并举,加强部门间的合作,为2022年冬奥会的成功举办做好充分的准备,并做好保持崇礼县滑雪旅游持续发展的规划。
Through literature review, questionnaire and mathematical statistics, this paper analyzes the perception of tourists participating in skiing in Chongli County, Zhangjiakou City, and concludes that the main motivation of tourists participating in skiing in Chongli County is to relieve the pressure of work and adjust the spirit ; To strengthen the construction of ski resort infrastructure, while attracting a high level of professional coaches to guide tourists to participate in skiing, training of existing employees and improve their service levels; government and managers should pay attention to the development and protection simultaneously, to strengthen inter-departmental cooperation , Fully prepared for the successful holding of the 2022 Olympic Winter Games and planned to maintain the sustainable development of skiing tourism in Chongli County.