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广告产品定位是在产品定位的基础上产生的。所谓产品定位,严格地说,就是根据消费者对于某种产品属性的重视程度,把本企业的产品予以明确的定位,规定它应于何时、何地对哪一阶层的消费者出售,以利于与其他厂家的产品竞争。广告的产品定位策略,是在广告活动中通过突出商品符合消费者心理需求的鲜明特点,确立商品在竞争中的方位,促使消费者选购该商品的稳定印象。其特点就是突出产品的个性,即同类产品
Advertising product positioning is based on product positioning generated. The so-called product positioning, strictly speaking, is based on the degree of importance of the consumer for a product attributes, the company’s products to be a clear positioning, it should be when and where the sale of which class of consumers to Benefit from competition with other manufacturers of products. Advertising product positioning strategy, in advertising campaigns by highlighting the distinct characteristics of consumer goods in line with the psychological needs of consumers to establish the position of the goods in the competition, prompting consumers to buy a stable impression of the product. Its characteristic is to highlight the product’s personality, that is, similar products